BRANDING/PACKAGING

2015

This project uses a simple black and white packaging with a foiled cedar tree as a logo, and an accent color, in a two-tones chevron pattern, reflecting the flavor/scent of the product.  The pattern is hinted at in a small strip across the bottom and top of the packaging, as well as on the bottom panel of the box, and the inside of the bottle label. The name references the geography of the product origin, while the Afrikaans spelling adds a touch of the exotic while still remaining pronounceable.